QP Dilly Dilly

I have watched a lot of tv these last couple of weeks while being sick.  I kept seeing the “Dilly Dilly” Bud Light commercials.  I didn’t get it.  Dilly Dilly.  What the hell does that mean? I thought I was the only one who didn’t know what those two words meant.

I googled it.  It turns out that “Dilly Dilly” doesn’t mean anything.  According to Anheuser-Busch InBev Chief Marketing Officer Miguel Patricia “I think we all need our moments of nonsense and fun.  I think that “Dilly Dilly” in a way represents that.”

I feel better now that I know that “Dilly Dilly” means absolutely nothing.  It’s nice to know that even CMO’s can have fun.  Thanks Miguel.  I will be saying these two words more often.

Dilly Dilly, my friends.  Dilly Dilly.



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