I have watched a lot of tv these last couple of weeks while being sick. I kept seeing the “Dilly Dilly” Bud Light commercials. I didn’t get it. Dilly Dilly. What the hell does that mean? I thought I was the only one who didn’t know what those two words meant.
I googled it. It turns out that “Dilly Dilly” doesn’t mean anything. According to Anheuser-Busch InBev Chief Marketing Officer Miguel Patricia “I think we all need our moments of nonsense and fun. I think that “Dilly Dilly” in a way represents that.”
I feel better now that I know that “Dilly Dilly” means absolutely nothing. It’s nice to know that even CMO’s can have fun. Thanks Miguel. I will be saying these two words more often.
Dilly Dilly, my friends. Dilly Dilly.